Behavioral email

A behavioral email, or a triggered email, is a message sent in response to certain user actions, like abandoning a cart, usually after users interact with a brand’s web application or social media. Behavioral email marketing is a great way to boost user engagement by reminding recipients to take action.

Because behavioral emails are a result of a recipient’s behavior, the behavioral metrics can be used for list segmentation to target subsets of users. For instance, if a recipient purchases a product from a brand, the brand sends a follow-up email with relevant product options under the category “You Might Also Like.”