Latest stories by The Sinch Mailgun team
Why do customers unsubscribe? Understanding the consumer mindset
One click is all it takes for a consumer to disengage from your emails, ending your marketing relationship with them. But unlike customers who may provide feedback...
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Introducing engagement data for validations: reveal authentic engagement trends with predictive data
Sinch Mailgun’s latest release is an all-new validation criteria that leverages the past to give you a glimpse into the future. If you’re thinking this sounds too good to be true, we...
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What is inbox placement and how is it calculated?
Email deliverability sometimes feels like a mirage. Your messages go on a long journey from your mail server to your subscribers’ inboxes. But it’s the last part of that journey that...
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Email hard bounces: The brick walls of failure
We’ve talked a lot about email bounces and email bounce rates as a whole in the past before, but we’ve really only ever dipped our toes into the different types of bounces...
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What is SMTP relay, how does it work, and why use it?
Remember relay races in school? Just as runners pass along a baton, an SMTP relay passes along an email from one server to another. Sinch Mailgun’s free SMTP relay...
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