Deliverability

Email deliverability sometimes feels like a mirage. Your messages go on a long journey from your mail server to your subscribers’ inboxes. But it’s the last part of that journey that...

We’ve talked a lot about email bounces and email bounce rates as a whole in the past before, but we’ve really only ever dipped our toes into the different types of bounces...

Remember relay races in school? Just as runners pass along a baton, an SMTP relay passes along an email from one server to another. Sinch Mailgun’s free SMTP relay...

The moment Vesper Lynd slinks onto the screen in Casino Royale, you know exactly how this will all play out. Despite being a world-class spy, James Bond will fall hard for the...

The world of email is undergoing a significant shift. With Google and Yahoo recently increasing enforcement on DMARC, many organizations are having to implement DMARC...

Both transactional and marketing email messages can rely on sending massive amounts of email all at once. But while bulk is better when buying toilet paper, that’s not always the...

It feels like a slap in the face. Or being dumped with the “it’s not you; it’s me” line. When an email subscriber marks one of your emails as spam, it feels like a betrayal. We were doing...

Authentication has been a top-of-mind topic in the email world for some time, but it feels like the buzz has grown after the announcements made by Google and Yahoo in October...

How’s your reputation? Your email sender reputation, that is. Your sender reputation can be the make-or-break factor for successfully landing in the inbox. It’s a score that an...

The inbox requirements for bulk senders announced by Google and Yahoo in October 2023 have shot through the community like panic up a spine. As with any big announcement it...