Mailgun blog


Tips and strategies to ensure your email reaches its destination.

Gmail to remove inactive accounts: Don’t let it impact your deliverability

In their May 16, 2023 update, Google announced some changes coming to Gmail, including updates involving BIMI certification, tweaks in the schema requirements for annotations...

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The dirty truth about email lists and how to scrub them with email list cleaning

Pardon our French, but nothing delivers a bigger sucker punch to your deliverability than a dirty email list. Email lists aren’t just for organizing and storing contacts, they are the...

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Why is Gmail blocking my emails? How to prevent it

It's always frustrating  as an email sender when your messages don’t get through. Especially if you don't know why it's happening. In this article, we’ll dig into why Gmail is...

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Getting started with Google Postmaster Tools: Sender reputation

How’s your reputation? Your email sender reputation, that is. Your sender reputation can be the make-or-break factor for successfully landing in the inbox. It’s a score that an...

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Nine tips to keep emails from Gmail’s Promotions tab

The Gmail Promotions tab – some people love it, some people hate it, and some people love to hate it. For many of us email marketers, when we find our witty subject lines and...

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The BIMI email specification: Your reward for solid authentication

Remember in grade school when you’d get a gold star for a job well done? How about the feeling you get when you earn a new badge on GitHub? It’s always cool to get recognized...

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How email deliverability impacts your ROI

Email isn’t a new medium. In fact, it’s one of the original pillars of the internet. Though it may seem like “You’ve got mail” is a phrase that’s lost some of its excitement over the...

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Email testing 101: How to test email deliverability

Deliverability is the ability to get your messages into your recipient’s inbox without being blocked or marked as spam. Without deliverability testing, you may miss issues that...

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Make things easy with email list management best practices

As an email service provider (ESP) we know how layered the email world can be. To be a successful sender, you must master everything from email deliverability, to ROI, email...

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What’s a spam checker, and what are its 5 benefits?

Integrating email into an app isn’t as simple as just adding an email functionality. You also have to consider email deliverability issues, email marketing metrics like open rates, and...

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