Mailgun blog
Deliverability
Tips and strategies to ensure your email reaches its destination.
How to keep your spam complaint rate low
It feels like a slap in the face. Or being dumped with the “it’s not you; it’s me” line. When an email subscriber marks one of your emails as spam, it feels like a betrayal. We were doing...
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Help! I'm on an email blocklist, how do I fix it?
If you find that either your domain name or IP address is on an email blocklist, it’s easy to freak out. You certainly wouldn’t be alone if you did. The term "email blocklist" was...
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What is Authenticated Received Chain and why should you care?
Authentication has been a top-of-mind topic in the email world for some time, but it feels like the buzz has grown after the announcements made by Google and Yahoo in October...
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Getting started with Google Postmaster Tools: Sender reputation
How’s your reputation? Your email sender reputation, that is. Your sender reputation can be the make-or-break factor for successfully landing in the inbox. It’s a score that an...
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Understanding the Gmail and Yahoo sender requirements: Takeaways from our fireside chat with Gmail and Yahoo
The inbox requirements for bulk senders announced by Google and Yahoo in October 2023 have shot through the community like panic up a spine. As with any big announcement it...
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Email deliverability and the customer experience: What are the connections?
Whether it’s business or personal, relationships are built on trust. Good communication fosters that trust. For strong communication between your company and your customers...
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Gmail and Yahoo’s 2024 inbox protections and what they mean for your email program
As senders, we should be the first to care about sending valuable, relevant emails to our contacts. Ultimately, email’s efficiency as a communications channel depends on our...
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Understanding Yahoo sender requirements: Insights from Yahoo’s Marcel Becker
Marcel Becker, Sr. Director of Product Management at Yahoo, joined our podcast, Email’s Not Dead, to share his insights on the Yahoo inbox requirements and shed light on why...
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How to implement DMARC – A step-by-step guide
Email spoofing is rampant across the internet. Fraudulent emails come in the form of scams, ransomware, and even stock-market manipulation. We see companies lose...
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Mailgun Optimize releases updates to monitor authentication success rates
2024 comes with new sending resolutions. Inbox giants like Gmail will hold senders to new stricter like reduced spam complaint rates and stronger authentications. Unlike a...
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