Everything you need to start building connected experiences.
Spam filters & deliverability: What mailbox providers expect from email senders
How can you use sending best practices to stay on the good side of mailbox providers’ spam filters – and make it into the inbox?...
Why sending email isn’t enough
When you think about the reputation of your business, customer service and product...
The basics of SPF records
What do you think of when you think of the term SPF? If you’re new to email, it probably...
Sunset policies: Allowing unengaged recipients to ride off into the sunset
In the final scene of the classic Western Shane, the titular character rides off into the sunset...
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He's just not that into you: Disengaged mailing list subscribers
Imagine that you have been on that great first date – everything went beautifully and...
Not all the best DNS blocklists are created equal
The word “blocklist” can almost seem like something out of a movie – a little dramatic, a...
Why email validation is vital for your inbox
Everyone has moments where we get nervous and feel the need to double-check ourselves...
How to promote strategic engagement in your email program
The word “engagement” can mean a lot of things. It may be a fancy word you use to...