Mailgun blog

Deliverability

Tips and strategies to ensure your email reaches its destination.

Best practices for successful email delivery

Composing good email is important but making sure it successfully reaches your recipients is critical. So many well-intended messages end up in spam (60% in a recent analysis)...

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Why is Gmail blocking my emails? How to prevent it

It's always frustrating as an email sender when your messages don’t get through. Especially if you don't know why it's happening. In this article, we’ll dig into why Gmail...

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Gmail to remove inactive accounts: Don’t let it impact your deliverability

In their May 16, 2023 update, Google announced some changes coming to Gmail, including updates involving BIMI certification, tweaks in the schema requirements for annotations...

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6 fundamental tools for better email results

Even in today’s futuristic AI marketplace, email remains a powerful means for businesses to connect with their audiences. And at the core of email communications lies email...

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Get your email in check for the holidays

As the holidays approach, senders shift into high gear, determined not to let any opportunities slip between Black Friday and the new year. From subject lines to...

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Email authentication: Your ID card for sending

Think about it this way: Email authentication lets mailbox providers know that you are who you say you are, and your emails are coming from you and not a spammer. It’s kind of like...

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Black Friday & Cyber Monday: 5 tips to land in the inbox and stand out from the crowd

‘Tis the season to think about holiday sending. We checked our calendars and were terrified to see that it’s not even Halloween, yet stores are hanging wreaths, inflating...

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How to build customer satisfaction during Black Friday with email

It’s here. That special time of year when web traffic fluxes, sales skyrocket, developers batton down the infrastructure hatches, and marketers dive into deep seas of data and...

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The BIMI email specification: Your reward for solid authentication

Remember in grade school when you’d get a gold star for a job well done? How about the feeling you get when you earn a new badge on GitHub? It’s always cool to get recognized...

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Deliverability for developers: Insights from Sinch product leader Josh Odom

Email deliverability isn’t just a task for marketing, and the product, protocols, and features that impact it constantly change. So, what is key for developers? What aspects of...

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