Product

Building the best email experience for creators: Flipsnack’s story

When it came to their transactional emails, Flipsnack’s old email sending solution just wasn’t cutting it anymore for themselves or for their customers. Read more...

PUBLISHED ON

PUBLISHED ON

When it came to their transactional emails, Flipsnack’s old email sending solution just wasn’t cutting it anymore for themselves or for their customers. Flipsnack provides creators around the world with the ability to create stunning visuals from their constantly expanding library of designs for magazines, brochures, and other flip worthy materials.

Making the switch to a new Email Service Provider is a tough choice, but Flipsnack knew that they needed to make the change. They decided to switch to Mailgun back in 2017, and have been sending their transactional emails with us ever since. Diana Lascu, Flipsnack’s Email Marketing Manager, gave us some more details as to why they needed to make the switch.

What brought you to Mailgun?

Prior to Mailgun, we were using Google. What made us switch from Google to another ESP was the fact that we were restricted to a certain number of emails, we didn’t have a dedicated IP and also no statistics. 

We researched into other ESPs, checked into a few. Mailgun was the one we chose. It was a mixture of pricing and the fact that we really wanted a dedicated IP and statistics, within our budget. Mailgun checked all of these boxes, and we’re really pleased with the services.

Let's talk email

Learn about our deliverability services

See what you can accomplish with the world's best email delivery platform and experts at your disposal.

What other options did you evaluate before deciding to work with Mailgun?

We conducted an exhaustive research to see which ESP would best fit our needs (GetVero, Mailchimp, Mailjet, SendGrid, and a few others). In the end, we decided that Mailgun would be the best choice.

How does email play a role in your broader business initiatives?

Email is one of our most powerful marketing and communications tool. Not only is it the main channel to reach our users, but it also allows us to tailor different messages to different audiences, and send them instantly at the best time. 

Transactional emails in particular play such an important role in our company as they are some of the first messages our users receive from our part. While they might not be the most fun and interesting emails all the time, they provide information and certainty by confirming an action our end user has taken or hasn’t taken in the case of fraudulent activity. They keep our users at ease, and that’s something we really value as a company.

But this was only the beginning of Flipsnack’s journey. To learn more about their successes with Mailgun, click here.

Let's talk email

Learn about our deliverability services

See what you can accomplish with the world's best email delivery platform and experts at your disposal.

Related readings

Email validation – Why is it vital for your inbox?

We all have those moments when we get nervous and need to double-check ourselves. Did we fill in the right answer bubbles on a test? Did we type in the right password when...

Read more

Black Friday & Cyber Monday: 5 tips to land in the inbox and stand out from the crowd

‘Tis the season to think about holiday sending. We checked our calendars and were terrified to see that it’s not even Halloween, yet stores are hanging wreaths, inflating giant...

Read more

Understanding email address validation with external services

Bounce. That’s not something you want to hear when sending out your email campaign. You’ve done your market research, created a responsive HTML email template, written...

Read more

Popular posts

Email inbox.

Build Laravel 10 email authentication with Mailgun and Digital Ocean

When it was first released, Laravel version 5.7 added a new capability to verify user’s emails. If you’ve ever run php artisan make:auth within a Laravel app you’ll know the...

Read more

Mailgun statistics.

Sending email using the Mailgun PHP API

It’s been a while since the Mailgun PHP SDK came around, and we’ve seen lots of changes: new functionalities, new integrations built on top, new API endpoints…yet the core of PHP...

Read more

Statistics on deliverability.

Here’s everything you need to know about DNS blocklists

The word “blocklist” can almost seem like something out of a movie – a little dramatic, silly, and a little unreal. Unfortunately, in the real world, blocklists are definitely something you...

Read more

Mailgun iconSee what you can accomplish with the world's best email delivery platform. It's easy to get started.Let's get sending
CTA icon Mailgun Icon