Common technical terms in email

Stay current and expand your email knowledge with our list of common technical terms.


Brand Indicators for Message Identification (BIMI) is an email authentication that requires DMARC implementation. It allows senders to include a branded sender image in their emails.

A brand’s BIMI record is published on the sending domain’s DNS as a TXT record. BIMI records validate a brand’s identity to inbox service providers (ISPs), enabling them to place emails in subscribers’ inboxes with confidence, boosting the brand’s deliverability and adding visual brand recognition for recipients.

Previous term