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Glossary

Common technical terms in email

Stay current and expand your email knowledge with our list of common technical terms.

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Client relationship management

Client Relationship Management (CRM) is the process of determining when, where, and how to interact with clients to evaluate and manage client interactions. Brands use CRM tools – software that automate customer relationships – to set up specific touchpoints in the customer journey or events that trigger automated emails. For instance, if a new subscriber browses a website but leaves without taking any actions, the CRM registers this as a touchpoint and sends an automated email to follow up.