Glossary
Common technical terms in email
Stay current and expand your email knowledge with our list of common technical terms.
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Email analytics
Email analytics are a way to track statistics like open rate, conversion rate, and click-through rate, all of which allow brands to determine if their current email strategy is working or if they should pivot to something else.
Many email service providers (ESPs) like Mailgun provide you with email logs and analytics to track email delivery and user engagement.
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