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Common technical terms in email

Stay current and expand your email knowledge with our list of common technical terms.

Email automation

Email automation involves automating messages for an email program so they are received by the right people at the right time. These triggers include messages like:

  • Onboarding emails

  • Transactional emails

  • Monthly surveys or feedback requests

  • Subscriber birthday celebrations

  • Account payment reminders

Automated emails aren’t triggered by users and are instead based on meeting predefined criteria, like a certain series of actions when signing up. The benefits of email automation include improved efficiency in email workflow, better user experience, and re-engaged users. Check out Mailgun, an email automation tool that’s free to use, to create some of the best automated emails and meet your yearly goals.