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Common technical terms in email

Stay current and expand your email knowledge with our list of common technical terms.

SMS message

Short Message Service (SMS) facilitates sending text messages of up to 160 characters. In email marketing, SMS messages are sent to interested users on their mobile devices. These messages include notifications like follow-up texts, promotional coupons, or order confirmations.

Brands can also leverage an SMS message app like a conversational AI tool to stay on top of personalized SMS interactions with readers. These apps facilitate integration with Customer Relationship Management (CRM) software and email workflows, enabling brands to manage SMS messaging online through a Voice-over-Internet Protocol (VoIP) tool.