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Glossary

Common technical terms in email

Stay current and expand your email knowledge with our list of common technical terms.

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SMS messaging

SMS, which stands for Short Message Service, involves sending targeted, triggered text messages to audiences offering promotions, incentives, or reminders to complete their purchase. SMS messaging usually relies on text, with the occasional use of images or emoji.

SMS messaging assumes that many users connect with brand communications via mobile devices. This enables brands to engage with their readers through a preferred medium. Use SMS messaging to start and continue conversations with readers.

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SMS message