- Best Practices
The Science and Art of Gmail Deliverability
Kate Nowrouzi
• 7 min read
- Best Practices
Gmail Open Tracking Test At Mailgun
Mailgun Team
• 5 min read
If you haven’t heard Gmail has made some changes to the way they serve images in their email clients. They are now caching images on their own servers which should change the data given back to email service providers and marketers since opens are tracked by embedding a tiny image pixel in the email.
We ran a quick test and recorded the results.
The result (at least at Mailgun) is that open events are still tracked and you can get data on the email address that opened the email. However, as to be expected, things like geo-location and user agent strings will show Google’s data instead of the recipients’ information.
Edit: I also just sent some additional emails and did not actually open them and the data was not returned. So it appears there will not be false positives on opens either.
Last updated on August 28, 2020
- Related posts
- Recent posts
- Top posts
- What's new
Exciting News At Google: Introducing BIMI Support & Google Postmaster API
Kate Nowrouzi• 4 min read- Best Practices
COVID-19 Survey: How the Pandemic Has Affected Email Sending
Mary Dolan• 11 min read- Best Practices
How To Build An Email List The Right Way
Nick Schafer• 10 min read- Best Practices
The Path To Email Engagement In 2021: Key Learnings
Mary Dolan• 10 min read- Best Practices
Make Email Accessibility Your New Year’s Resolution
Nicolas Garnier• 7 min read- Best Practices
Email's Best of 2020
Kate Nowrouzi• 5 min read- Best Practices
Happy Festivus: Email Deliverability For The Holiday Season
Kate Nowrouzi• 6 min read- Best Practices
He's Just Not That Into You: Disengaged Mailing List Subscribers
Kate Nowrouzi• 4 min read- Best Practices
Not All The Best DNS Blocklists Are Created Equal
Nick Schafer• 5 min read
- What's new
Easier and Faster Implementation with Our Updated SDKs
Chris Farmer• 3 min read- What's new
We stand with the AAPI community
Mailgun Team• 2 min read- Email DIY
The Difference Between SMTP and API
Mary Dolan• 7 min read- Email DIY
The Basics of Email Dark Mode
Mary Dolan• 10 min read- Best Practices
COVID-19 Survey: How the Pandemic Has Affected Email Sending
Mary Dolan• 11 min read- What's new
Mailgun Validations Features Improved Performance for EU Customers
Peter Trinder• 2 min read- What's new
International Women’s Day: How Pathwire’s Female Leaders Choose To Challenge
Beatriz Redondo Tejedor• 10 min read- Email DIY
The Top Email Clients and Email Apps of 2021
Mary Dolan• 12 min read- Best Practices
How To Build An Email List The Right Way
Nick Schafer• 10 min read- Best Practices
The Path To Email Engagement In 2021: Key Learnings
Mary Dolan• 10 min read
- What's new
We stand with the AAPI community
Mailgun Team• 2 min read- Email DIY
The Difference Between SMTP and API
Mary Dolan• 7 min read- Email DIY
The Basics of Email Dark Mode
Mary Dolan• 10 min read- Best Practices
Preparing Your Email Infrastructure Correctly
Kevin George• 8 min read- Best Practices
4 Tips To Improve Your Email Deliverability In 2021
Mary Dolan• 7 min read- Best Practices
COVID-19 Email Communications Dos and Don’ts
Kate Nowrouzi• 4 min read- For devs
How To Use Parallel Programming
Mary Dolan• 3 min read- What's new
Mailgun’s COVID-19 Plan of Action
Mailgun Team• 2 min read- Security
Password Meters Are Not For Humans
Patrick Tilley• 8 min read- What's new
Send Your Emails at the Perfect Time with Send Time Optimization
Chris Farmer• 3 min read
Always be in the know and grab free email resources!
No spam, ever. Only musings and writings from the Mailgun team.
By sending this form, I agree that Mailgun may contact me and process my data in accordance with its Privacy Policy.
sign up
It's easy to get started. And it's free.
See what you can accomplish with the world's best email delivery platform.