Many marketers take a general approach to find the best time to send email campaigns. They apply a specific time they think is best for the whole segment to improve their open rate, instead of taking into account individual behaviors.
Send Time Optimization gives you more opens and clicks
Mailgun’s Send Time Optimization (STO) automatically finds the ideal send time for each and every individual on your list at the time that they are most likely to engage with your email.
Start improving your email engagement rates today
Start engaging with your customers at the right time.
With Send Time Optimization (STO), your email messages are delivered at the exact time your recipients are viewing their inbox, leaving your messages top of mind. Campaigns sent with STO performed better than those without STO every time. Users consistently see 5-10% uplift in opens and clicks over regular methods.*
*Customers who have seen these results have high deliverability. To improve your deliverability sign up for a consultation with our Managed Deliverability Services.
Stand out from the crowd
An average person sends and receives more than 120 email messages a day. By adapting to individual usage patterns and open times, your email is more likely to show up at the top of someone’s inbox and is more likely to be engaged with.
Personalization powered by machine learning
STO targets the best send time to reach individuals no matter the time of day or day of the week, using the engagement data we gather from the billions of emails we send each month. When you send a message using STO, our algorithm analyzes the data we have on hand for a given recipient to determine when the optimal send time is to deliver.
It's easy to get started. And it's free.
See what you can accomplish with the world's best email delivery platform.