Back to main menu

Case Studies

How Zapier uses Mailgun to send emails

We hosted a Google Hangout yesterday featuring Mailgun customer, Zapier. In this hangout, Joe Stych from Zapier, showcased how they use Mailgun...

We hosted a Google Hangout yesterday featuring Mailgun customer, Zapier. In this hangout, Joe Stych from Zapier, showcased how they use Mailgun to send both their transactional and marketing emails as well as covered some email best practices they abide by. Click here for the video and see below for the notes with minutes. Enjoy.

(1:05) What is Zapier and how Zapier works with Mailgun, example triggers + actions. Example of a Mailgun trigger with Slack, example of a Mailgun action with Wufoo.

(8:45) How Zapier uses Django Drip Drip to slowly nurture their customers into a fully activated user (Django Drip is an open source drip engine the Zapier engineering team built and is the framework behind their emails)

(16:00) How Zapier handles event based transactional emails like sign ups, blog subscriptions, account upgrades, Zap errors
, task limits and examples of what their welcome emails look like

(19:30) Some of the best practices Zapier abides by like being helpful, being relevant and letting the recipient manage what they receive.

(21:10) Questions: How does Zapier deal with Server Side SPAM Filters, Client Side SPAM [Junk] Filters and new features like Office 365 Outlook Clutter?

Are your emails within your codebase or are you using the Mailgun template functionality and why or why not?

How has Mailgun allowed you to focus on improving your application, as opposed to the process of sending the emails?

If you use Mailgun through another App (Jobscience, which is an App on Salesforce), does this make it more confusing setting up Zaps?

“We’re able to ensure a better service for our marketers by using Mailgun. They count on us, and we count on Mailgun: and this relationship helps us maintain credibility with our customers.”

Paulius Milisauskas
115F513A-17CF-463E-999E-489BC063244D

Paulius Milisauskas

VP of Customer Operations

Related resources

Header Image - Everything you want to know about dedicated IPs but were afraid to ask

Everything you want to know about dedicated IPs but were afraid to ask

Our reputation team has a chat on all things dedicated IPs: When should you use them? How...

Read more

Header Image Getting started with Mailgun

Adding your domain: Mailgun walkthrough

Join us for a walkthrough of the first step of your Mailgun journey - setting up your custom domain. We cover adding a domain, SPF/DKIM records, CNAME configuration and more...

Read more

Email's Not Dead banner

S2 Ep. 05: We just got back from Email Camp 2020

Eric and Jonathan are back with a brand new episode of Email’s Not Dead to recap the all-new Email Camp 2020 presented by Mailgun and Mailjet...

Read more

Email icon

Keep me posted! Get the latest from Mailgun delivered to your inbox.

Send me the newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

See what you can accomplish with the world's best email delivery platform. It's easy to get started.Let's get sending
CTA icon