Guide

Understanding email deliverability

The keys to staying on the right side of the deliverability equation.

What's inside

In this guide, you will find:

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    What email deliverability is and why it matters

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    How to maintain high engagement rates in your email list

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    How to mitigate the risks of spam complaints and blacklisting

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    How to work with different Internet Service Providers (ISPs) and their different requirements

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    How to effectively scale your sending volume to protect your deliverability

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    How Mailgun can help you adapt to email’s changing landscape

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Understanding Email Deliverability

Unpack the complexities of landing in the inbox

The world of email is growing at an alarming rate. Today, there are approximately four billion email users in the world, and that’s expected to grow to 4.3 billion users by 2023. With over half of the world’s population using email, mastering it is key to your business growth.

Sending to a mailbox is easy, but sending to the inbox is another story entirely. Over 90% of incoming email is blocked by inbox service providers, with only 8% of all email traffic making it to the inbox. This is where deliverability comes in.

To have great deliverability, you need to have an excellent reputation, and that can only be done through a properly implemented email program. So how do you stay on the right side of the deliverability equation?

This ‘Understanding Email Deliverability’ ebook has been written by our team of email experts at Mailgun to help you unpack the complexities of what causes your emails to land in the inbox.

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