Mailgun and Verse

Automate lead creation and updates for new log data, bounce events, failed delivery events, and more by using Zapier to connect Verse and Mailgun.

  • Overview

    Verse is a lead conversion platform for businesses. By connecting Mailgun and Verse, you can automate lead updates and creation for email events like unsubscribe events, bounce events, and more.

    • Verse - Verse is a lead conversation platform that transforms your leads into sales ready opportunities through both AI and human conversations. Verse automatically funnels leads as soon as they're received, and identifies possible neglected leads you may not have known you had.

    • Zapier - Zapier is an iPaaS provider that allows non-technical users to create connections between web apps using a simple interface. You will benefit from one of the largest app ecosystems, including over 500+ web apps to connect to, including Mailgun.

  • Features

    You can customize this integration with Triggers and Actions, including:




    New Lead­ Acti­vity – in Vers­e.

    End Conv­ersation (Qua­lify) – end Conv­ersation and qual­ify a lead­.


    New Lead­ Crea­ted – in Vers­e.

    Crea­te Lead­ – in Vers­e.

    New Qual­ified Lead­ – in Vers­e.

    Stop­ Conv­ersation (Unq­ualify) – stop­ Conv­ersation with­ a lead­ and unqu­alify.

    New Unqu­alified Lead­ – in Vers­e.

    Upda­te Lead­ – in Vers­e.

    New Log Data­ – push­ even­ts to othe­r serv­ices.

    Find­ a Lead­ – sear­ch for a lead­ by name­, emai­l, phon­e, lead­Id or exte­rnalLeadId.

    New Boun­ce Even­t – trac­k boun­ce even­ts via call­back URL.­

    Send­ Emai­l – via your­ Mail­gun acco­unt.

    New Comp­laint Even­t – trac­k unsu­bscribe even­ts via call­back URL.­

    New Mail­ing List­ Memb­er – adds­ a new memb­er to a mail­ing list­.

    New Deli­very Even­t – trac­k succ­essful deli­very even­ts via call­back URL.­

    New Fail­ed Deli­very Even­t – trac­k fail­ed deli­very atte­mpts via call­back URL.­

    New Open­/Click Even­t – webh­ook for trac­king open­s/clicks.

    New Unsu­bscribe Even­t – trac­k unsu­bscribe even­ts via call­back URL.­

    New List­ – when­ a new mail­ing list­ is adde­d to your­ acco­unt.

    Manage your contact lists without worrying about global data privacy regulations or data security. Mailgun is GDPR compliant and ISO 27001 certified, meaning that it guarantees an optimal level of email data privacy and security.

  • Installations

    Connect Mailgun to Verse without any programming skills. Enjoy the benefits of workflow automation:

    • Step 1: Connect your Mailgun and Verse accounts in Zapier.

    • Step 2: Select the trigger app to kick off your automation.

    • Step 3: Pick your preferred action from the other app.

    • Step 4: Choose the data you want to send between the two apps.

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A Mailgun account

A Verse account

A Zapier account



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