Research report

The state of email deliverability 2023

Industry benchmarks and expert advice on inbox placement

What's inside

In this exclusive report, you will find:

  • Badge Check

    Survey results from 1900+ senders around the world.

  • Badge Check

    The top challenges related to landing in the inbox.

  • Badge Check

    The biggest benefits of prioritizing email deliverability.

  • Badge Check

    Delivery rate benchmarks for transactional and marketing emails.

  • Badge Check

    The most important deliverability metric and how to measure it.

  • Badge Check

    What happens when senders get blocklisted.

  • Badge Check

    Best practices for email list building and list hygiene.

  • Badge Check

    Insights on email authentication, sender reputation, and more.

Download the report:

The state of email deliverability 2023 cover page thumbnail
The state of email deliverability 2023 table of contents thumbnail
The state of email deliverability 2023 first page thumbnail

The state of email deliverability 2023

Are you making inbox placement a priority?

What you don’t know about email deliverability can definitely hurt your email ROI...and your business. Unfortunately, the topic of achieving inbox placement is still a bit mysterious to many senders. The deliverability experts at Sinch Mailgun are here to shed some much-needed light on the subject.

Everyone wants to avoid the spam folder (including spammers). But what can you do to increase your chances of landing in the inbox? Are you unknowingly making major mistakes? There are many factors connected to email deliverability – from email sending infrastructure to how contacts engage with your messages. Some responsibilities fall to the IT department, while the marketing team handles others.

So, how do you keep everything straight? Get advice from experts who’ve spent their careers helping senders like you improve their inbox placement. We’ll break down the results of our exclusive industry survey and point you in the right direction.

Find out why focusing on deliverability improves your return on investment in the email channel.

Email icon

Get our news and tips every week

Keep me posted! Send me the newsletter – I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Related resources

Email's Not Dead banner

If you’re in the email industry, you know Spamhaus. We’ve had the opportunity to talk to Matt Stith of Spamhaus, and now we’re bringing him to your ears. Learn about the transparency Spamhaus is trying to bring to the email community, and why they’re super...

Read more

Why email is the secret to a stronger retail supply chain.

Still having nightmares about the supply chain insanity of the 2021 holiday shopping season? The supply chain challenges threatened to be the Grinch over the holidays...

Read more

Email's Not Dead banner

If you remember in Season 2, we had our friend Ash Morin from Dmarcian on the show to talk about spoofing, phishing, and his love of DMARC. Well, now he's back...

Read more

It's never been easier to build connected experiences. Start sending with Mailgun today.Get started on your path
CTA icon