Mailgun blog
Deliverability
Tips and strategies to ensure your email reaches its destination.
Ditch the noreply email (and what to do instead)
Automated emails – what’s not to love? Email marketing campaigns can be automatically sent out for customer birthdays, transactional email receipts, and just about any email...
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Reverse DNS white labeling: How it works
The Domain Name System (DNS) is about as old as the internet itself, and it’s easy to understand why. Domain names, like mailgun.com, are way easier to memorize and...
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Sunset policy and email engagement: A complete guide
Have you ever been on the receiving end of a long, drawn-out breakup? It’s awful. But the worst is when you simply get ghosted. They stop answering your texts and calls and...
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How to prevent outbound spam
Spam sucks. That’s the long and short of it. We’ve talked about how to identify and prevent spam, but what if you’re part of the problem? We’re talking about outbound spam exiting...
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Beware of phishing emails
You’ve got mail! But is it legitimate? Even if you recognize the company that sent you the email, it’s best to double-check any emails that request sensitive information, like...
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Troubleshooting email soft bounces
It’s easy to focus on the positive metrics, like conversion rate and click-through, to elevate your email campaigns. But what about the negative metrics that are just as...
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Learning to improve Gmail deliverability
The inbox is a crowded arena, but you can’t compete if you don’t even make the cut. Any email sender will tell you email deliverability is a key success indicator and a surefire...
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Dedicated vs. Shared IPs: Knowing which one to use
“They’re hacking our IP to access the mainframe!” How often have we heard that line in movies as actors punch random keys and scramble to beat the clock...
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How to improve your email deliverability in 2022
You know the drill. One of your customers, yet again, didn’t receive the receipt...
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Email's best of 2021
It’s the end of the year and it’s time to look back at all we have accomplished, both online...
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