Sinch recognized as Leader by IDC MarketScape for CPaaS

Sinch, Mailgun’s parent company, has been recognized as a Leader in the IDC MarketScape for CPaaS. Get the excerpt and learn how Sinch’s Customer Communications Cloud enhances communications strategies in the market place.



At Sinch Mailgun, we know growth is critical in a constantly evolving market like ours and are always proud of our commitment to product development and innovation. That’s why we’re excited to share that our parent company, Sinch, has been named a leader in the IDC MarketScape for CPaaS in the annual Worldwide Communications Platform as a Service (CPaaS) 2023 Vendor Assessment report for a second time.

This is an important recognition for our growing company and evolving portfolio of products – one that underscores our strong position in the industry and highlights our commitment to delivering innovative communication solutions. 

But what’s a claim like this worth if we can’t support it? We’ll tell you why this achievement matters and, more importantly, what it means for you as our customer.

“With its deep networking interconnections to mobile operators and local presence in 64 countries, Sinch has a strong foundation for reliable and quality service delivery.” - Download the  MarketScape excerpt here to get insights into today’s CPaaS market.

What is the IDC MarketScape for CPaaS report?

The IDC MarketScape is a trusted global research and advisory firm that assesses vendors in specific markets based on their capabilities, strategies, and performance.

Each year, IDC MarketScape compiles a report assessing supplier offerings for their competitive fitness in a given market. Their evaluations and insights help businesses better understand the market and make informed decisions about choosing the right technology partners.

The Worldwide Communications Platform as a Service (CPaaS) Vendor Assessment report assesses CPaaS companies on factors around their product, go-to-market strategies, and business execution. The report provides a comprehensive summary of market factors both for the current climate and for projected future needs and assembles information for vendors to be fairly and purposefully compared. All of this independently gathered information paints a picture for businesses looking to better understand the CPaaS marketing.

IDC MarketScape: Worldwide Communications Platform as a Service (CPaaS) 2023

Sinch ranks as a leader in IDC's 2023 CPaaS rankings

What makes Sinch a leader in the IDC MarketSpace 2023 report?

If you know our portfolio of brands, you’ll know that Sinch has a proven track record of developing and delivering trusted and innovative communications solutions, which is a needed skill in today’s market.

“The communications platform–as-a-service (CPaaS) segment is in transition. Over the past few years, companies in this segment benefited from a tsunami of growth driven by the demand and subsequent adoption of digital customer engagement platforms.”

IDC MarketScape report

Sinch Mailgun customers know that robust and flexible connections are at the core of modern communications infrastructure. Companies use a wide range of global communications channels and look for partners that can support their needs and allow them to scale – and that’s at the core of everything we do at Sinch.

Sinch's Customer Communications Cloud provides world-class connectivity powered by a global Super Network with over 600 direct operator connections, and delivers more than 600 billion transactions per year, 300+ billion minutes of use annually, and 120+ million active numbers.

Sinch has had a historic focus on messaging and has grown into other channels – like email – through the acquisition of some of the best products and leading brands in the market. This strategic adoption of other CPaaS APIs – from email to voice and video –, coupled with our understanding of evolving business needs and growing demands, have positioned us as a customer-centric utility that has earned a top place in the market.

What does this mean for Mailgun users?

As an Email Service Provider (ESP), Sinch Mailgun is foremost an email API solution. Since its acquisition by Sinch in 2021, Mailgun has become Sinch’s flagship product for email, offering Sinch customers access to our worldclass APIs and deliverability expertise. In return, Mailgun customers have seen the door open to Sinch’s large portfolio of leading messaging, voice, and video products – a competitive advantage for companies looking to grow beyond email.

Sinch’s acknowledged leadership in the CPaaS space affirms our commitment to structuring these growth opportunities through integrations with messaging other platforms. In a constantly changing sector, the benefit of Sinch’s position to Mailgun users is their access to critical communications tools and continued innovation to enhance methods and embrace new offerings – not just in email, but through all of our channels.

Sinch’s IDC leader status is yet another confirmation of Mailgun’s commitment to innovation and product development. As a Mailgun user, you can continue to expect enhanced deliverability, improved email experiences, and expanded channels through Sinch's expertise and investment in the Mailgun platform.

Explore Sinch's Customer Communications Cloud

Sinch's CPaaS offerings encompass a comprehensive suite of communication tools and APIs that empower businesses to engage their customers effectively. And that’s the real secret to growth and scale.

If you’re ready to add other channels to your communications ecosystem, head over to Sinch to explore our full product portfolio. Discover how Sinch’s Customer Communications Cloud can help your business leverage voice, video, messaging, and verification capabilities to build personalized and interactive communication experiences.

Get your copy of the IDC MarketScape excerpt here

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