Email

As any marketer will tell you, you lose several customers every time they have to click to another web page to complete their purchase. But this seems inevitable if you’re sending...

You’re tasked with integrating email into the app you’re building or the customer relationship management (CRM) tool your business uses. You have two choices: SMTP or...

You already know that email isn’t a send-and-forget thing. When you’re sending a message, you want to know how to track it and respond to any issues, right? After all...

Transactional emails are something that everyone with an email address has received at least once in their life. But not everyone understands what they are, how they’re used, or...

Are you creating an e-commerce web page that needs to send transactional emails to customers? A developer building a web application that needs to send messages to email...

AMP emails are dynamic, and have a measurable effect on ecommerce and email strategies. Senders are starting to add AMP emails to their email playbooks but this...

There’s been an ongoing gold rush, not for precious metals, but for personal consumer data. For a while, this highly valuable resources was up-for-grabs with minimal or non...

Over the last few years, especially as teams across industries have become more remote, email has seen a lot of changes both good and bad. Everyone will agree that an increase...

Spray and pray – that used to be the name of the email marketing game. But these days, bulk email just doesn't cut it anymore. If only there were a way to make personalized...

When I started coding, I remember debating whether I would want to learn ASP.NET vs PHP. I read thousands of bulletin boards on...