Email deployment

Email deployment is the process of sending emails to a predetermined email list. It’s typically associated with email marketing practices where businesses send high volumes of emails at once. But email blasts aren’t necessarily good for a brand’s IP reputation and may negatively affect deliverability, as inbox service providers (ISPs) may perceive it as spam. To combat this issue, brands leverage email deployment services like Mailgun to optimize send time and manage the volume of emails sent to ensure emails land in subscribers’ inboxes. These email deployment platforms rely on customer data to ensure they deliver emails at an optimal time.