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Common technical terms in email

Stay current and expand your email knowledge with our list of common technical terms.

Email subscriber

An email subscriber is a user who has opted to receive email messages from a specific sender. A key part of building up an email program is growing and maintaining a healthy  list of email subscribers. Mailgun recommends implementing double opt-ins, which ask recipients to twice confirm they want to be added to a mailing list. This helps senders grow their email lists organically and maintain high engagement from users not likely to mark them as spam.

Always remember to send welcome emails to your new subscribers and add a double opt-in to receive their consent before sending emails. After receiving their consent, use email segmentation to reach the right target audience and send email newsletters to keep them in the loop.