Common technical terms in email
Stay current and expand your email knowledge with our list of common technical terms.
Inbound processing is a feature that enables users to send inbound messages to an email server provider (ESP) like Mailgun. In our case, the Transactional API handles the processing and parsing of the inbound message and delivers the results to your web app via a webhook. This is useful because you can allow users to directly reply to your outbound messages, reducing user friction and increasing the likelihood of scoring a conversion.