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Common technical terms in email

Stay current and expand your email knowledge with our list of common technical terms.

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Seed test

A seed test is the process of sending emails to a select group of email addresses to troubleshoot potential email problems and gauge inbox placement rates before actually rolling out an email campaign. These tests provide brands with insights into how many emails reach  the inbox, spam folder, or no folder at all. Brands can then catch problems before they happen and determine if authentication protocols and sending infrastructure are set up to handle the email-sending traffic.