Common technical terms in email

Stay current and expand your email knowledge with our list of common technical terms.

Smart Network Data Services (SNDS)

Smart Network Data Services (SNDS), by Microsoft Outlook, is a free tool that provides insights into how Microsoft Outlook views the health of a brand’s IP address. SNDS also provides information about a brand’s bounce percentage, spam trap hits, and the number of emails sent from the brand’s IP address – all of which help the brand assess its sender reputation and email deliverability. Good sender reputation enables inbox service providers (ISPs) to validate the brand’s domain name and place emails in recipients’ inboxes without speculation.

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Soft bounce