Common technical terms in email
Stay current and expand your email knowledge with our list of common technical terms.
Webhooks are HyperText Transfer Protocol (HTTP) callbacks that push data from one application to another after a specific event occurs, like an email delivery. For example, if a company sends a newsletter to its subscribers but the email bounces back, a webhook can log the bounce, capture the data, and send a notification to designated recipients.
Brands looking to set up webhooks can turn to Mailgun’s Application Programming Interface (API).