Common technical terms in email

Stay current and expand your email knowledge with our list of common technical terms.


A wireframe is a rough sketch of an interface, like an email template or website. Wireframes don’t usually use colors or graphics to convey the layout of the final product. Instead, designers use lines and shapes to depict elements of the final product, where lines indicate text and shapes denote images or graphics. These minimal mock-ups are named after the skeletal frameworks that look like they consist of “wires.”

Wireframe designs allow professionals to convey the ideas behind their email strategies more effectively to other team members, particularly developers, and kickstart the design and development process without investing too much time.

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