Best Practices

  • Best Practices

BIMI – More Than A Funny Name

If I told you there was a way you could gain more trust with your recipients for free, you’d be on board, right? It’s easy to understand why people jump at the opportunity to increase their brand reputation because the relationship between your brand and your recipients is extremely important. The more your recipients trust your brand, the more likely they will engage with your messaging.

Nick Schafer
5 min read
  • Best Practices

Email Copy Suggestions That Don’t Suck For Your Deliverability

Whether you like it or not, email copy is an essential part of any email, regardless of if it’s a transactional or marketing message. It’s what gets people to engage with your messages in the first place – everything from the email subject line to the sign off influences your engagements.

Mailgun Team
5 min read
  • Best Practices

Email Bounces: What To Do About Them

Email bounces — an annoying occurrence in email sending. As common as they may be, senders go nuts over email bounces.

Mailgun Team
5 min read
  • Best Practices

Email Authentication: Your ID Card For Sending

As a Technical Account Manager at Mailgun, I’m constantly talking to my customers about various deliverability and good sender best practices — one of those being email authentication.

Levi Trejo
8 min read
  • Best Practices

Emoji In Email and Email Subject Lines— Should You Use It?

Emojis are showing up everywhere; seriously, they’ve got their own holiday to show for it (World emoji day; yes, it’s a thing.) They’re bright, attention-grabbing, and in places where space is limited like a mobile device — they save a ton of room. Naturally, this raises the question of whether or not they make sense to use in your email marketing or digital marketing as a whole.

Ryan Sultemeier
7 min read
  • Best Practices

Email Bounce Rates: Shifting Focus Away From Failure

Oh, the elusive email bounce rate, the bane of email marketers everywhere. Everyone is eager to crack the code of email bounces and say what the ideal rate should be for any given sender. It’s easy to understand why given that you want your emails to land in the inbox and have great deliverability. More bounces mean fewer emails in the inbox, and that leaves just about any sender diving deep into their analytics to figure out what went wrong.

Mailgun Team
4 min read
  • Best Practices

No-Reply Emails: The Brick Wall Of Email Communication

Automated emails – what’s not to love? Email marketing campaigns sent out for customer birthdays, transactional email receipts, and really just about any email campaign you could think of could be automated to streamline any business.

Ashley Rodriguez
4 min read
  • Best Practices

Google Postmaster Tools: Understanding Sender Reputation

Tracking your sender reputation can feel a lot like tracking bigfoot. You do your best to key into the clues left out in front of you by the mysterious inbox service providers (ISPs) about your track record, but their true opinions on your sender reputation remain elusive.

Cameron Henry
6 min read
  • Best Practices

Why Are My Emails Going To Spam? How It Happens And How To Fix It

No matter how many stars we wish on, some questions will never have simple answers — including email. Your email deliverability can feel a lot like the word “fetch” when you find your messages landing in spam.

Jonathan Torres
6 min read
  • Best Practices

Email Blasts: The Do’s And Many Don’ts Of Mass Email Sending

Email blasts are the undisputed powerhouses of email campaigns. Both transactional and marketing email messages can rely on sending massive amounts of email all at once, given the circumstances of the trigger/email marketing campaign itself. However, email blasts gone wrong will land in spam folders faster than a fake foreign prince can offer you his inheritance money. How exactly should you go about sending an email blast? We’ll show you the best (and worst) practices for mass email sending.

Mailgun Team
7 min read
  • Best Practices

Email Safe Fonts & Typography: Improving Accessibility In Emails TEST THIS

Kevin is the Head of Marketing at EmailMonks, one of the largest Email Templates production company which specializes in converting PSD to email templates. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage and share insights with fellow marketers. Feel free to connect with him on Twitter.

Kevin George
6 min read
  • Best Practices

Yahoo And AOL Throttling – The Mailgun Festivus Airing Of Grievances Part Two

You might have thought we were done airing our grievances this Festivus season, but we have to inform you that you are wrong.

Ashley Rodriguez
5 min read

13 - 24 out of 52 items

sign up
It's easy to get started. And it's free.
See what you can accomplish with the world's best email delivery platform.
Sign up for Free