Best Practices

  • Best Practices
Emoji In Email and Email Subject Lines— Should You Use It?

Emojis are showing up everywhere; seriously, they’ve got their own holiday to show for it (World emoji day; yes, it’s a thing.) They’re bright, attention-grabbing, and in places where space is limited like a mobile device — they save a ton of room. Naturally, this raises the question of whether or not they make sense to use in your email marketing or digital marketing as a whole.

Ryan Sultemeier
7 min read
  • Best Practices
Email Bounce Rates: Shifting Focus Away From Failure

Oh, the elusive email bounce rate, the bane of email marketers everywhere. Everyone is eager to crack the code of email bounces and say what the ideal rate should be for any given sender. It’s easy to understand why given that you want your emails to land in the inbox and have great deliverability. More bounces mean fewer emails in the inbox, and that leaves just about any sender diving deep into their analytics to figure out what went wrong.

Mailgun Team
4 min read
  • Best Practices
No-Reply Emails: The Brick Wall Of Email Communication

Automated emails – what’s not to love? Email marketing campaigns sent out for customer birthdays, transactional email receipts, and really just about any email campaign you could think of could be automated to streamline any business.

Ashley Rodriguez
4 min read
  • Best Practices
Google Postmaster Tools: Understanding Sender Reputation

Tracking your sender reputation can feel a lot like tracking bigfoot. You do your best to key into the clues left out in front of you by the mysterious inbox service providers (ISPs) about your track record, but their true opinions on your sender reputation remain elusive.

Cameron Henry
6 min read
  • Best Practices
Why Are My Emails Going To Spam? How It Happens And How To Fix It

No matter how many stars we wish on, some questions will never have simple answers — including email. Your email deliverability can feel a lot like the word “fetch” when you find your messages landing in spam.

Jonathan Torres
6 min read
  • Best Practices
Email Blasts: The Do’s And Many Don’ts Of Mass Email Sending

Email Blasts — the powerhouse of email campaigns. Both Transactional and marketing email messages can rely on sending massive amounts of email all at once, given the circumstances of the trigger/email marketing campaign itself. Still, email blasts gone wrong land in spam folders faster than a fake foreign prince can offer you his inheritance money.

Mailgun Team
4 min read
  • Best Practices
Email Safe Fonts & Typography: Improving Accessibility In Emails

Kevin is the Head of Marketing at EmailMonks, one of the largest Email Templates production company which specializes in converting PSD to email templates. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage and share insights with fellow marketers. Feel free to connect with him on Twitter.

Kevin George
6 min read
  • Best Practices
Yahoo And AOL Throttling – The Mailgun Festivus Airing Of Grievances Part Two

You might have thought we were done airing our grievances this Festivus season, but we have to inform you that you are wrong.

Ashley Rodriguez
5 min read
  • Best Practices
Epic Rep Battle – Marketing Versus Transactional Emails

Imagine this scenario — you’re a sender that is sending massive amounts of email left and right from the same domain without a care in the world about reputation. I bet you would feel like all that email will help warm your IP, right? Get yourself a good reputation with ISPs?

Natalie Hays
6 min read
  • Best Practices
Cutting Through The Noise When Choosing An ESP

Picking an Email Service Provider is a mental tug of war: you’ll be working with that ESP a long time, and you want to make sure that the service is going to meet your needs perfectly. But there’s no avoiding the pressure from the business to figure it out ASAP. That app you’ve been working on is missing email capabilities and needed to deploy yesterday…or maybe that email server you’ve been using just can’t keep up with all the emails that need to go out every day.

Nick Schafer
6 min read
  • Best Practices
Protecting Your Domain Reputation With DMARC

As someone who works in this wonderful world of email, I can tell you there are a few things that just make life miserable for everyone: spammers and phishers. The interwebz is still the preferred platform for business and social interactions, so of course, there’s more incentive for bad actors to target users for their own financial gain. Let’s look at the stupid easy ways bad actors can lure us into a trap, and how we can stop getting pwned by spammers.

Jonathan Torres
6 min read
  • Best Practices
Explicit Consent And The GDPR

GDPR is real (and enforceable) to anyone that does business with EU residents, even if you’re halfway across the world. Time just flew by in all this prep work to become GDPR compliant, and no one had any fun – except for the data privacy experts. Those guys had all kinds of fun and an early Christmas. Everyone else had real talk and real confusion.

Josh Odom
5 min read

13 - 60 out of 48 items

sign up
It's easy to get started. And it's free.
See what you can accomplish with the world's best email delivery platform.
Sign up for Free