Common technical terms in email
Stay current and expand your email knowledge with our list of common technical terms.
An allowlist, formerly known as a whitelist, is a list of approved senders or recipients that are permitted to send emails to a particular inbox. It is used to ensure that emails from known and trusted sources are allowed to pass through a filter.
Allowlisting works by approving a list of email addresses, IP addresses or domains and automatically blocking all others. Allowlists work in contrast to blocklists or denylists which actively block emails from specific senders.
Abandoned cart email