Unique clicks

Unique clicks are the number of users who have clicked on a link, counting only one click per user, even if the user has visited the link several times. They’re often measured based on trackers embedded in emails that determine whether clicks came from the same device or IP address.

Brands use this metric to gauge the utility of calls-to-action (CTAs), email engagement, and target audience reach. If recipients have constantly been engaging with a CTA, brands have an opportunity to record this and create similar campaigns in the future to drive conversions.

Keep tabs on your unique clicks to improve your email campaigns and design better email strategies. Learn about 14 metrics to keep your eyes on and how to improve your email click-through rates.