Showing post with tag: Email Marketing

  • Best Practices

4 Tips To Improve Your Email Deliverability In 2020

Done well, an email program is one of the most valuable tools at an organization’s disposal. It can help you achieve a high delivery rate, which is the rate at which your email is successfully delivered to a target audience. However, if done poorly, your program may result in low delivery rates, fewer customers, and delayed orders or services. Take a look below at four common delivery issues and how you can avoid them.

Mary Dolan
7 min read
  • What's new

Email’s Best of 2019

If you were to look back at digital communications a decade or two ago, you would find that email dominated the market – not text. The email has evolved from a 1:1 communication channel to one that is largely used for marketing messages. People have moved away from using email as a way to contact someone and instead moved their chatter to other platforms like SMS, Slack, Instagram, Messenger, etc.

Kate Nowrouzi
4 min read
  • Quick tips

Onsite Factors That Affect Your Email Sign-Ups

A variety of factors could be affecting your sign-ups, and it's important to know what to look out for ahead of time to optimize your sign-up experience –

Mailgun Community
6 min read
  • Quick tips

Onsite Factors That Affect Your Email Sign-Ups

A variety of factors could be affecting your sign-ups, and it's important to know what to look out for ahead of time to optimize your sign-up experience –

Mailgun Community
6 min read
  • Email DIY

Simplifying the Complex Concept of Email Rendering

When compared to website rendering, email rendering has a different level of complexity.

Kevin George
6 min read
  • What's new

Mailgun now supports AMP for Email

Chances are you’ve probably heard about Google bringing Accelerated Mobile pages (AMP) support for Gmail. AMP gives digital marketers and email senders the ability to create dynamic and actionable emails for their recipients.

Chris Farmer
3 min read
  • Best Practices

Emoji In Email and Email Subject Lines— Should You Use It?

Emojis are showing up everywhere; seriously, they’ve got their own holiday to show for it (World emoji day; yes, it’s a thing.) They’re bright, attention-grabbing, and in places where space is limited like a mobile device — they save a ton of room. Naturally, this raises the question of whether or not they make sense to use in your email marketing or digital marketing as a whole.

Ryan Sultemeier
7 min read
  • What's new

Mailgun Festivus — The Airing Of Grievances For Black Friday Marketing Emails

The holidays are right around the corner — whether you like that cliché statement or not. While everyone is out enjoying their various festivities, we decided to celebrate a little differently this year. Mailgun Festivus is upon us! Before you ask, no, we don’t have an unadorned aluminum pole… yet. However, we felt like we should kick things off early and kick things off right. It’s time to start the airing of grievances.

Ashley Rodriguez
5 min read
  • Email DIY

Mailgun + Dyspatch: Building A Bridge Between Developers And Marketers

Everyone knows that Mailgun is the email service built by and for developers who need a powerful email infrastructure. If you’re itching to learn more, take a minute to click around the website. We’ll wait.

Mailgun Team
4 min read
  • Email DIY

Email Open Rates: Decoded

Sending email is one thing; having someone open the email is another. Your open rate with any given list is one of the first measurements of success, and it should be. If you’re sending emails and nobody is opening them, chances are something in your strategy is mucking up your open rate.

Natalie Hays
4 min read
  • Best Practices

Building Email Lists Of Contacts That (Actually) Want To Hear From You

This post was written and contributed by our friends at Ongage. You have a large list of subscribers that opted-in to receive your stuff. All potential customers – so naturally you want to send them everything you’ve got: daily content pieces, offers and discounts, a little Grumpy Cat, too. It’s gonna be great!

Mailgun Team
7 min read
  • Email DIY

Reach Your Users Through Email And Push Notifications On The Same Platform

The great thing about APIs is that they come together as building blocks for all sorts of applications. You don’t have to reinvent the wheel to add new features, just integrate an API and save yourself some time. At Mailgun, we continuously improve our APIs so devs can add email to the list of things their app can do.

Erik Nilsen
2 min read

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