Common technical terms in email
Stay current and expand your email knowledge with our list of common technical terms.
Email integration is the process of unifying various systems, tools, and software to create a seamless workflow for email marketing. Companies use email integration in websites, web or mobile apps, and more. They bring together email development tools like drag-and-drop editors, email service providers (ESPs) responsible for delivering email, and analytics software that track an email program’s health.
Email integration APIs, also known as email APIs, create a cohesive email ecosystem by combining a web application with an email service provider, facilitating sending of more personalized and relevant messages to recipients.