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Glossary

Common technical terms in email

Stay current and expand your email knowledge with our list of common technical terms.

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Automation flow

Automation flow is a practice of mechanizing tasks like responding to customer inquiries, creating sales invoices, and testing new products. This allows brands to free up their employees’ time to focus on high-value tasks like developing marketing strategies and communicating with customers.

In emails, automation flow refers to the process of creating a workflow for an email program that’s automatically triggered or integrated with other software like customer relationship management (CRM) tools or Communication Platforms as a Service (CPaaS).

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