Email order confirmation

An email order confirmation is sent to a customer to confirm an order they’ve placed via a web store. It’s a transactional email, or an automated response based on users’ actions. These emails usually consist of the following details:

• Buyer’s name

• Billing and/or shipping address

• Amount paid

• Items bought

• A complete invoice

• Estimated date of delivery

• Shipping information, if relevant

Sometimes, brands also include similar products to attract the buyer back to the website to shop more.